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This
report looks at the state of the
sport following a tumultuous
period where traditions have
been upended, long-standing
powers have been challenged,
and innovation has become
not just desirable, but essential.
We examine the impact of
LIV Golf’s emergence on the
men’s and women’s tours: from
shifting media rights dynamics
to evolving sponsorship strategies
and rising prize purses.
REPORT INTRODUCTION
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THE GLOBAL GOLF REPORT