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This report looks at the state of the sport following a tumultuous period where traditions have been upended, long-standing powers have been challenged, and innovation has become not just desirable, but essential.
We examine the impact of LIV Golf’s emergence on the men’s and women’s tours: from shifting media rights dynamics to evolving sponsorship strategies and rising prize purses.

REPORT INTRODUCTION

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THE GLOBAL GOLF REPORT

The Shifting Winds of Golf’s New Era