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Global Media Report 2020
This report breaks down the global market by sport, property and territory, and in each case, the 2020 edition teases out the impact of Covid-19.
ABOUT THE REPORT
It has been a year unlike any other, for sports media and the wider world. Covid-19’s impact on the industry has been massive, forcing rights-holders almost everywhere into rebates and renegotiations. As a result, the global value of sports media rights – $44.6bn in 2020 – has fallen by just over 12 per cent from 2019. And the 10 most valuable sports generated a combined $41.3bn from media rights in 2020, down from $46.8bn in 2019. Among the top 10, the sports to feel the biggest impact of Covid-19 were baseball (39.1-per-cent down on expected revenues for 2020), US college sports (28.4 per cent), golf (23.7 per cent) and motorsport (20.2 per cent). The impact on golf and motorsport
KEY FINDINGS
How many billions of dollars Covid- 19’s impact has cost on sports media and the wider world
How the 10 most valuable sports media rights have been impacted on 2020
Discover how baseball, golf and US college sports felt the biggest impact of Covid- 19
Find out which sport remained the most valuable generating about $18.9 billion in 2020
The US continues to be the most valuable sports media rights market, worth $19.5 billion in 2020. Find out what percentage of the global media rights the US holds
Find out how the Chinese market, home to many headline deals for international rights-holders over the last years, looks set to decline
