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Purchase the Global Media Report 2020
Analysis of the global value of sports media rights in 2020, a breakdown of the top 10 sports, properties and markets and what to look out for in 2021
Report Summary
It has been a year unlike any other, for sports media and the wider world. Covid-19’s impact on the industry has been massive, forcing rights-holders almost everywhere into rebates and renegotiations. As a result, the global value of sports media rights – $44.6bn in 2020 – has fallen by just over 12 per cent from 2019. And the 10 most valuable sports generated a combined $41.3bn from media rights in 2020, down from $46.8bn in 2019. Among the top 10, the sports to feel the biggest impact of Covid-19 were baseball (39.1-per-cent down on expected revenues for 2020), US college sports (28.4 per cent), golf (23.7 per cent) and motorsport (20.2 per cent). The impact on golf and motorsport.
