SportBusiness European Football Sponsorship Report 2018

EUROPEAN FOOTBALL SPONSORSHIP REPORT

2018/19

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Highlights from this year’s report include:

Combined value of kit supply and shirt sponsor deals across the five biggest European leagues reach €1.63bn ($1.45bn), up 7.9% from €1.51bn in 2017-18 and €1.31bn in the 2016-17 season.
Six Premier League shirt deals account for 30 per cent of total shirt sponsor revenue across the five leagues.
The top 20 kit supply deals are worth €672m in 2018-19, a 7.7% increase – almost €50m – from about €624m in 2017-18.
Betting is the leading sector for Premier League and LaLiga shirt deals, but not one of these gambling deals make the top 20.