RESEARCH PARTNER

What is Fan Tracker: Media Consumption?

Fan Tracker: Media Consumption provides insights into sports media consumption habits on platforms, devices and social media across 13 major markets. Fan Tracker dashboards reveal fans’ habits based on criteria such as: frequency and duration of sports consumption, social media preferences and propensity to pay for content. Fan Tracker: Media Consumption helps companies plan their media and fan engagement strategies by providing exclusive intelligence on fan behaviour

I want to unlock the data!

I’m ready to learn about the fans!

Why is Fan Tracker: Media Consumption for me?

Working in conjunction with SMG Insight we surveyed 1,000 nationally representative adult sports fans in each geographical market to deliver statistically reliable data about sports fans’ media consumption habits.

UNDERSTANDING

Insight into sports fan attitudes to sports pay-TV, including reasons why subscriptions were cancelled/never taken up, preferred payment mode, and more.

TRENDS

Insight into changing media habits, with data on usage of social media, internet-connected TV, second screens and other emerging-technology phenomena.

GLOBAL

Data from 13 critical markets: Australia, Brazil, China, France, Germany, Great Britain, India, Italy, Japan, Russia, South Africa, Spain and the US.

A NEW MEDIA CONSU MPTION

BUSINESS INTELLIGENCE TOOL.

Fan Tracker – Media Consumption was produced using survey data gathered by SMG Insight, SportBusiness Group’s research partner on the product.

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